Senior Brand Marketing Specialist

You will play an important role to:

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
• Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.
• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL, creating & presenting the brief, and reviewing their performance.
• Ensure that a brand remains recognizable, up to date, and exciting to customers Making sure that branding is consistent across advertising and campaigns.
• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.
• Manage KOL seeding for campaigns to create brand awareness and publicity.

To be successful in this role, you will need to have:

• At least a Diploma/ Bachelor’s Degree in Marketing, Mass Communication, Advertising/Media or a related field.
• At least 3 years of working experience in Brand Marketing, KOL Specialist, Digital Marketing, or a similar role.
• Fluent in Chinese and English, both written and spoken.
• Ability to think strategically to produce innovative and original ideas.
• Strong analytical skills partnered with a creative mind.
• Experience in marketing agencies, e-Commerce, affiliate marketing or drop shipping business will be an added advantage.