Channel Development Manager (On-Trade/Off-Trade)

Drive the overall On-Trade/Off-Trade strategy and operations for Carlsberg Malaysia. This includes strategy, planning, development and implementation of marketing and channel programs to ensure meeting of channel objectives.

Responsibilities:

Channel Development:

• Develop channel strategies and translate into execution plan
• Drive the implementation of Channel PICoS
• Integrate Brand objectives, Channel plan, Customer plan by working closely with the key stakeholders
• Partner with sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
• Track, analyse and review channel performance, and make recommendations

Operations Excellence:

• Manage channel spend effectiveness and within budget
• Manage Trade Marketing fund to maximize growth and ROI
• Ensure strong follow up follow through and rapport building with customers in partnership with sales stakeholders
• Manage national marketing activities for the channel and channel initiatives implementation, follow up & post mortem
• Challenge objectively to improve ways of working and deliver better result

People Development:

• Demonstrate and promote the triple As values – Alignment, Accountable and Action
• Coaching, guiding and providing clear direction to his/her team member in achieving the same KPIs
• Groom and develop his/her team member by following through the IDP conversations and actions

Requirements:

• Minimum 5 years’ experience within channel marketing management in FMCG industry (experience in local beer industry is an advantage)
• Degree in Marketing, Business or similar
• People leadership experience of minimum 2 years
• Strong negotiation and influencing skills
• Good communication, presentation and interpersonal skills
• Innovative and systematic person with sound analytical skills
• High work capacity and team-oriented
• Action-oriented, persistent and a change driver
• Passion in the beer industry

Job Details:

Workplace
Shah Alam, MY

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday &#; 5pm
Friday ; 4pm

We regret to inform only shortlisted candidates will be notified.