Digital & Content Marketing Specialist

We seek a Digital & Content Marketing Specialist to develop and execute the digital marketing and content strategy to grow our investment advisory and fund management business in Kuala Lumpur, Malaysia.

Responsibilities:

• Defining an overall digital marketing strategy focused on brand growth and customer acquisition through campaigns, thought leadership and digital content;
• Conceptualising and implementing engaging creative content strategy, including writing and editing collaterals, EDMs and social media postings;
• Developing and executing integrated digital communications with inbound and outbound marketing for existing products, new product launches and cross-sell initiatives;
• Increasing brand reach, awareness, and messaging across all digital and social media platforms;
• Working alongside web developers and designers, coordinating the design and functionality of websites and optimising website structure and content for search engines (SEO);
• Monitoring and maintaining website health;
• Undertaking special projects such as transforming digital customer experiences, according to the company’s needs.

Requirements:

• A Bachelor’s degree from a reputable University, majoring in Marketing, Communications, Finance, or equivalent.
• Although 1-2 years’ experience in executing digital marketing plans, copywriting and/or content-editing is useful, fresh graduates are encouraged to apply.
• Working experience in the fund management or financial services industry is a plus.
• Candidates who have successfully built a large following on social media platform and websites have an advantage.
• Creative, excellent at executing strategy and outstanding communication skills.
• Positive attitude, willing to engage in hands-on execution and able to work independently.